Website Prelaunch Checklist
Posted by admin in Website Design, Website Design and Development on August 22nd, 2010
All of a sudden the site you have been working on for months is approved and the client wants it live. However, things can still go horribly wrong if you are not prepared.
Check your spelling
If it comes down to a web designer to highlight the smelling pistakes of a copywriter then so be it. Show the world you are no slouch and run a spell check. Better still, get your copywriter / project manager to do this. Be sure you check for widows or orphaned items in important paragraphs too.
Check your details
I’m quite serious about this. Phone all phone numbers you have been supplied. Do they work? And are they aware you are shortly going to launch a site, with their number on it, inviting thousands of people to call for more information? These are crucial checks to ensure that the entire marketing process, right down to (phone) calls to action are prepared for the site going live. Check email addresses you have been supplied and make sure they work and are being received by someone. Oh, and check they are not still pointing at you for testing – make sure the clients email address is specified when the site goes live.
Make sure you are not going live with any test copy on your site.
Check for instances of ‘For more information call XXXX,’ or worse still, ‘At ACME and Co we pride ourselves on [Dave, has the client approved the mission statement yet]‘ You get the picture.
Check keywords
Ensure you have your meta keywords and description in place, and that any keywords are suitable for the site. Do the keywords appear in your site copy where appropriate? Turn off your style sheets and read your site as a search engine will, and check your keywords are written in HTML and not all contained within images.
Check titles
Do you pages have relevant and descriptive title tags, and are your page names suitably descriptive.
Check URL structure
Google has taken considerable steps within Webmaster Tools to reward site owners for declaring, and being consistent about canonical URL’s. That is to declare to Google which URL structure you will maintain on your site, to avoid the duplicate content penalty. So if you choose example.com/products over www.example.com/products, then check to ensure the links within your pages follow this convention.
Check you have a site map
Generate an XML site map and submit it to Google, Bing, and Yahoo. Gsite Crawler is a great tool to help create these automatically for you.
Check file Validation
Clearly this is not something that should be left until the last few days prior to launch. But you should always make one final sweep through your content to check for validation issues. You should be checking your HTML, CSS, Accessibility and your Javascript. Quite often you can encounter validation issues late in the project with the addition of javascripts from a third party if a client has reporting software they wish to use, or if you are carrying advertising or inviting referrals from an affiliate network.
Check all browser variations
Check all browser variations that you promised to support, all screen resolutions and ensure that your site degrades gracefully without the support of Javascript and Flash. Your site should be easily interpreted by a screen reader with CSS switched off, and this can be checked by downloading a text only browser such as Lynx for the PC.
Think about common web conventions and whether your site breaks them. Are all your links consistently styled? If all links are underlined, check that no text is underlined for presentational reasons that people might mistake for a link.
Set up a print style for your site
It is stunning quite how often this ignored. Insert print styles into your <head> tags and create your print style sheet.
Protect any sensitive pages
Protect any sensitive pages or folders from being indexed on search engines by putting in place robots.txt files and by excluding them from within Webmaster Tools / Bing / Yahoo Site Explorer and also consider whether you need to use an htaccess file to disable folder view within directories.
Check website performance
Increasingly this is becoming more an issue. With rumors of Google rewarding faster sites with better rankings it is crucial that your pages load as swiftly as possible.
Privacy policy
If you use cookies, capture data, or distribute data, then you need one. The best advice is always to be honest, and to state clearly what you collect data for, how it is stored, and to whom might it be passed. So if you this might be you then be sure you have a clear statement explaining all of this, or least provide details of how you can be contacted for further information.
Terms and Conditions
If your site has a promotional element or takes payment then you will need to make available t’s and c’s. Always consult either the Institute of Sales Promotion or a lawyer for the best advice on these, or if they are supplied to you then make sure they have been checked.
Custom 404 pages
If the project is a re-design then search engines will have cached links to pages that will no longer exist. Use 404 pages to present users with links to where that information is now located. Webmaster Tools provides an easy way to produce 404 pages if you aren’t an experienced developer, but ignore these at your peril.
For more information on Vancouver Web Design and SEO Vancouver, please visit http://www.vnwebsolutions.ca/ or call toll free: 800.401.0907
Vancouver Search Engine Optimization
Posted by admin in Vancouver SEO on July 20th, 2010
Want to see your Google ranking climb and get more hits for your business? The use of a company skilled in Internet marketing can have a big impact on your bottom line. A firm with experience in Search Engine Optimization (SEO) will show you how to drive more potential customers to your web site.
The Vancouver SEO experts are 1st On The List Promotion Inc. The company has consistently won awards from TOP SEO’s for search engine optimization and pay per click management. They are able to improve website visibility and attract highly targeted traffic without turning to the controversial tactics of some other firms. They follow a strict code of ethics and conduct, employing only industry accepted best practices.
There are four ways to go about improving your online presence. Improving content. Make your web pages more user friendly. Make your web pages more search engine friendly and make your web pages easier to understand. Internet marketing firms will recommend changes that will improve the hits that you get. The secret is to identify keywords which will be added into your content that will attract the most desirable of potential customers. You must have unique content which will single out your business among all the competitors. The best SEO firms will also work to improve your links, so that other relevant sites are pointing potential customers to you.
The techniques that are used by Vancouver SEO experts work just as well for small businesses as they do for large Fortune 500 firms. The principles never change. The way to move up the Google rankings is by publishing articles and newsletters with excellent content promoting your business or service. That should be supplemented with email marketing and banner ads which will also link potential customers to your site. Affiliate marketing programs are another tool that can be used to increase traffic through sharing revenue with a website who referred a new customer to you.
There is no one Internet marketing technique that will work for everyone which is why it is very important to bring in a consultant who can take an objective look at your business and recommend changes. A small investment in professional help now will deliver a big boost to the bottom line later on.
For more information on Vancouver Search Engine Optimization Services and SEO Vancouver, please visit http://www.vnwebsolutions.ca/ or call toll free: 800.401.0907
Link Building Services
Posted by admin in Vancouver SEO on June 27th, 2010

Link Building Services
Dο people need tο hire company for Link Building Services or dο іt bу themselves?
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A company devoted tο performing οnƖу link building services wіƖƖ perform pretty much thе similar thing thаt membership sites wіƖƖ perform. Thеу wіƖƖ асqυіrе anyone a variant οf links frοm a variant οf sources аѕ well аѕ sending a couple οf reports. Thеіr objective іѕ tο develop links fοr thе people аnԁ nοt essentially tο сrеаtе a flow οf traffic.
Nevertheless, ѕοmе οf thіѕ membership website services аѕ thе above-mentioned аrе more equipped towards supporting people obtain higher rankings, уеt thе sites thаt аrе connecting tο thеѕе people wіƖƖ nοt transmit аnу related traffic thеіr direction.
People саn ԁесіԁе hiring link building company which already involved іn article marketing syndication. Having thіѕ іԁеа article аѕ a link building technique, thеу wіƖƖ асqυіrе οf both thе things thеу hаԁ desire tο асqυіrе frοm a link building service, backlinks аѕ well аѕ manual projected traffic.
For more information on Link Building Services and SEO Vancouver, please visit http://www.vnwebsolutions.ca/ or call toll free: 800.401.0907
Vancouver Web Design
Posted by admin in Website Design and Development on June 14th, 2010
Are you looking to have your website created or simply redesigned? If so, you should consider looking into professionals working in Vancouver web design. Not only is your website an important component in promoting your business or foundation, but it is the perfect way to represent what you are all about. Websites can be created for a myriad of reasons, and many people simply do not have the time to learn all of the html codes which come along with creating a state-of-the-art website. Therefore, you can hire professionals who are specially trained in the designing the perfect websites for your individual needs.
Whether you need a website for your photography business or a personal family website, professional Vancouver web designers can help to create the best website possible. Furthermore, you can request that they create the website using a platform with which you are already familiar.
Properly designed website is imperative for your business. Companies that have done research on Internet users have found that people who cannot find what they are looking for within roughly five to twenty seconds will leave your website. You will not have a second opportunity with these people to make an impression so you must make the first impression count. If you do not have useful information that people can use and find quickly, you are losing potential business.
Professional web designers should also ensure that your website is developed properly and viewable in all browsers. There may be differing standards because of the variety of different computers out there. Your website may not show up properly in certain browsers because of people’s settings. This is something that a web design company can check for you. They do this on a full time basis and will be more aware of these standards than you are. You have other areas of the business to focus on.
For example, let’s say that you are familiar with using wordpress. You can request that your web designer create the website through the wordpress site. Therefore, you will be able to easily, quickly and efficiently update your website at your leisure. Maintaining a website has never been easier since you web designer will be familiar with content management system.
Professional web designers in Vancouver are amongst the best in the country. Furthermore, you don’t even have to reside in Vancouver to utilize their skills! Simply describe what you want your website to look like, and a professional web designer will work with you in order to create the site of your dreams!
The best web designers should also be able to help create business branding such as logos and business cards. In addition, you will acquire more clients through search engine optimization.
The best web designers are the ones which are talented, professional, and affordable. Contact a Vancouver web designer today to go over your needs, designs, and marketing ideas. For many, a business begins with the formation of a website. You will need to have a professional, well developed website in order to establish the legitimacy and professionalism of your business. So don’t delay!
For more information on Vancouver web design and SEO Vancouver, please visit http://www.vnwebsolutions.ca/ or call toll free: 800.401.0907
Pay Per Click vs. Organic Search Engine Optimization
Posted by admin in Vancouver SEO on May 13th, 2010

PPC VS Organic SEO
There is no disputing the fact that our generation, more than any other, continues to be witness to some of the most amazing, influential and groundbreaking technological events ever seen. This, of course, has opened up the door, and given many of us a myriad of opportunities that, just a decade ago, would have been unthinkable.
In fact, thanks to this remarkable growth, fundamental business requirements, such as marketing skills and techniques are now, more than ever, in high demand. As more and more people, choose to open up online “side” businesses or, decide to grow their internet home business from the ground up, it is obvious that there is a need for a better understanding of just how to go about making “their” business stand out from the rest, which means – getting noticed by increasing your online profile. If nobody knows you are there – you will never generate the traffic that you need to make your business a successful one.
The reality is that many people have high dreams of creating and managing their own online home businesses and, while, this is a highly achievable goal, gaining a sound understanding of some of the fundamentals of online marketing, such as, for example, the differences between Pay Per Click and Organic SEO is crucial and understanding the key differences and benefits with each one will certainly help you make more informed choices.
Benefits of Using the Pay per Click Method:
- Allows you to pre determine our target audience by using specific keywords and choosing the correct demographics group(s);
- Requires minimal initial investment – which makes it the perfect choice if you are starting a business on a shoestring budget;
- Will give you instant results – that you can easily track and monitor;
- Has proven to be very effective, when associated with specific branding sites such as “Google”;
- Extremely user friendly –both for you and your clients;
Benefits of Using the SEO Organic Search Method:
- Studies have demonstrated that, people are more inclined to simply enter a keyword and do their own organic SEO search;
- Some people prefer not to click on “sponsored” ads, making organic SEO searches an attractive alternative to Pay per Click;
- Can increase traffic and ranking, for your website, for years to come;
- Can be a more better way to expose your product or services to a larger broad audience if required;
- Is considered more of a investment both for short term and the longer term;
For many, while Pay Per Click and Organic SEO are both excellent methods to consider if you are trying to elevate an online profile. However, the fact remains that, if you are working with a limited budget, you will need to choose one or the other as both may very well be cost prohibitive and there is no “one size fits all” here. This is why the need for professional guidance is the only way to go when making these types of vital decisions, which may very well be the difference between a successful company and one that never makes it out the gate.
Getting all the information and the facts that you need is the smart move. It is, after all, your business and you want to make sure that you have as much knowledge as you possibly can.
Fortunately, if you live in the Vancouver area, you can benefit from the professional services offered by Vancouver internet marketing companies. These Vancouver companies hire only professionals who have been dealing with SEO issues since their inception and are, therefore, extremely valuable sources of information and guidance. Vancouver internet marketing companies work, exclusively, with online businesses and have gained a unique an invaluable wealth of knowledge and information on SEO marketing strategies that will give you the edge you need.
For more information on Vancouver PPC Management or Vancouver SEO Services please
call toll free: 800.401.0907

