Archive for October, 2009

Every company has a website these days. A website is considered a standard so that people see you as a reputable business. This article will go through and explain why you may want to audit your site to make sure that you have a professional, custom website design.

The first point to consider is that people will gain an impression about your business simply from your website. They may decide to shop on your website or simply look for information. Will people be able to find what they are looking for or is your website spread out with information on many different and obscure pages? Is the website set up in a clean and organized design that makes people want to stay and explore what you have to offer? Your website is a virtual storefront for people to visit.

Properly designed website is imperative for your business. Companies that have done research on Internet users have found that people who cannot find what they are looking for within roughly five to twenty seconds will leave your website. You will not have a second opportunity with these people to make an impression so you must make the first impression count. If you do not have useful information that people can use and find quickly, you are losing potential business.

Custom website design and development will also assist you in how you show up in search results. For example, a Vancouver web design company can research and recommend certain keywords that you insert into the text on your website so that you appear higher in search engine results. This can increase the amount of traffic to your website without increasing your traffic acquisition costs.

Professional web designers should also ensure that your website is developed properly and viewable in all browsers. There may be differing standards because of the variety of different computers out there. Your website may not show up properly in certain browsers because of people’s settings. This is something that a web design company can check for you. They do this on a full time basis and will be more aware of these standards than you are. You have other areas of the business to focus on.

You can find good local web designers to help improve your site. You have to remember that website is an essential investment into your business that can consistently return great value to your business simply through the increase in traffic that can be converted into customers.

Google's SERP rankings

Webmasters and SEO gurus have been scratching their heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what is happening. To date there has not been any official word from Google. We all know that Google does not announce their algorithm updates, much to the chagrin of webmasters everywhere.

The buzz recently on several blogs and from our own data demonstrates significant changes in PageRank and wild fluctuations in websites SERP. The last big news we did hear from Google was the June 16th 2009 announcement from Matt Cutts blog on PageRank sculpting where he discussed changes to how Google treats link juice when there are nofollow links. But that’s another blog topic altogether so if you like you can read the full post here: http://www.mattcutts.com/blog/ pagerank-sculpting/ so it may be that the nofollow·attribute has been rendered useless for sculpting PageRank. But then, PR sculpting was never really the intended function behind nofollow; it was merely convenient side effect.

For more information visit Vancouver Web Design and Internet Marketing Company VN Web Group.
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